Please refer to the Market Guidance document for information on how to target your seeding.

 Campaign Objectives and Approach:

Land the product and campaign coverage in global, horizontal and vertical media titles.

SEEDING TARGETS

SpoMA

• Tennis athletes
• Tennis entourage
• All category partners cross BU
• Brand ambassadors

PR

• Vertical tennis media
• Lifestyle media
• Journalists (out of category)

Social Influencers (inclusivity / diversity)

EIM talents x-categories 

Social request:

A seeding inspiration card will be provided to help drive meaningful coverage from your seeding selects.