Welcome!

Hello team,

On the 50th anniversary of one of the most significant gender-based moments in sport, we launch our new 12-piece FW23 New York collection. Uniting all pieces is a celebration of this iconic moment in tennis history that demonstrated greatness isn’t defined by gender. This includes era-specific silhouettes, and bold color references to this most celebrated moment in the culture of the sport. 

Hero of the collection is the Superstar Jacket for men and women, which pays homage to the athlete who paved the way for future generation of athletes – Billie Jean King. Inspired by the style of classic adidas tennis tracksuits worn in the era of her greatest on-court triumph, it transports fan and athletes of today into a moment in time when barriers were broken, and history made.    

Accompanying the Superstar Jacket is the Avacourt shoe in a refreshed look – with updated materials and a bold new Team Royal Blue colorway – a visual celebration of that worn by Billie Jean King five decades ago.

Today we offer you to order the hero aricles with this seeding tool until 11th of June.

Please note that the order tool will be closed after the deadline and we do not take further requests into account. All requests are submitted to the adidas Specialist Sports team for review, once the order has been places, it is confirmed and cannot be amended.

SEEDING OVERVIEW

PR EMBARGO: 1ST AUGUST 2023

CAMPAIGN LAUNCH 14th AUGUST 2023

SEEDING
SENT OUT:

SHOES - June 26th, 2023 onwards

JACKETS - Early August

The Avacourt Shoe

ID2080 / Blue

SST Originals Jackets Female

IL3794 / Blue

SST Originals Jackets Male

IL2493 / Blue

See the Seeding Guidance

DEADLINE

Please note: the deadline for this seeding request is June, 11th.

Product will be seeded out from June, 26th till August, 18th.

NEXT STEPS

We will review all market requests and come back to you with an order confirmation.

 If you are a cluster market, please submit your order per hub, not per individual market

Choose your products:

Tennis US Open Grand Slam

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CONTACT

BRAND SUPPORT

Christine Gllareva
(Assistant Manager Brand Communications – adidas Specialist Sports)
Christine.Gllareva@adidas-group.com


PR

(Associate Director – H&K Strategies)
Vanessa.Gruene@hkstrategies.com

 
Technical & Shipping Support

global.seeding@adidas.events.com